With a 125-year heritage and trusted reputation, Johnson & Johnson prides itself on its iconic brands that improve the quality of consumers’ lives through meaningful innovation that builds lasting relationships.
To deliver this message, we began with the Johnson & Johnson signature, a historic and personal reflection of the company’s tradition of caring and innovation. This single globally recognizable element has become the foundation for J&J’s visual language. With the addition of clean, sophisticated typography, meaningful photography, and bold use of color, we’ve helped to clearly communicate the value of the J&J brand.
Role: Design Manager
Agency partners: Distinc, SYPartners, Doyle Partners, Studio Case, Gensler