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Oglala Lakota Cultural & Economic Revitalization Initiative (OLCERI) is an organization based on the Pine Ridge Indian Reservation working to empower the Lakota people through sustainable living. With a broad range of projects, the organization needed a unifying identity system to clearly communicate its goals.

The medicine wheel not only holds a deep spiritual meaning for the Lakota, but also elegantly explains the powerful interconnectedness of all of OLCERI’s seemingly unrelated initiatives. The graphic and secondary layers of symbolism are framed by a bold graphic language that is distinctive, memorable and inspires a personal connection through rich storytelling photography.

Role: Principal Creative Director

Let’s create together.
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