Oglala Lakota Cultural & Economic Revitalization Initiative (OLCERI) is an organization based on the Pine Ridge Indian Reservation working to empower the Lakota people through sustainable living. With a broad range of projects, the organization needed a unifying identity system to clearly communicate its goals.
![](https://freight.cargo.site/t/original/i/0759e11917a34f343755d25eb7b0496a4ad65af28a6aa61ed5bc8751cf14cf6e/olceri_bc.jpg)
The medicine wheel not only holds a deep spiritual meaning for the Lakota, but also elegantly explains the powerful interconnectedness of all of OLCERI’s seemingly unrelated initiatives. The graphic and secondary layers of symbolism are framed by a bold graphic language that is distinctive, memorable and inspires a personal connection through rich storytelling photography.
![](https://freight.cargo.site/t/original/i/3fd5c11b32a46305981c628f0d8eab19826b5d9afde721790320e5169171366b/olceri_brochure_1280x1585_sRGB.png)
![](https://freight.cargo.site/t/original/i/5caf96791fa39cb2a6b6680900cd6871842ce69cdefdabe8ffd0393b71545919/olceri_web_IMG_3113_1920x1280_sRGB.png)