Oura had built a beautiful brand. Pristine, elevated, precise. Its 10-year anniversary invited a new era of growth.
From online only to real-world retail – just the beginning. The aesthetic was solid, but the brand needed more. A vision. A purpose. A voice. We helped define Oura’s ethos and substance it in a new brand book, energizing the clean design language and making it human.
From online only to real-world retail – just the beginning. The aesthetic was solid, but the brand needed more. A vision. A purpose. A voice. We helped define Oura’s ethos and substance it in a new brand book, energizing the clean design language and making it human.
Brand book website and printed edition, retail launch packaging
Squero Studio