https://annasorkina.com annasorkina Wed, 23 Sep 2026 18:47:33 +0000 https://annasorkina.com en https://annasorkina.com/Homepage Wed, 12 Oct 2022 02:11:01 +0000 annasorkina https://annasorkina.com/Homepage <img width="600" height="71" width_o="600" height_o="71" data-src="https://freight.cargo.site/t/original/i/02727c708ea296cc6a9990ccb07535807e3c863abb688aac6957556f64cd6a58/Logo.svg" data-mid="155655638" border="0" data-scale="50" src="https://freight.cargo.site/w/600/i/02727c708ea296cc6a9990ccb07535807e3c863abb688aac6957556f64cd6a58/Logo.svg" /> Creative director based in Northern California building iconic brands, launching meaningful products, impactful campaigns and engaging user experiences. https://annasorkina.com/Motif-agent-native-architecture Wed, 23 Sep 2026 18:47:33 +0000 annasorkina https://annasorkina.com/Motif-agent-native-architecture Motif launched the first agent-native platform for architecture. A new way forward for AEC firms, whose teams have been stuck designing 21st-century buildings with 20th-century tools. Behind the built world The dream of becoming an architect isn’t as glam as the reality.&nbsp;There’s a lot of drudgery. Designers IRL are stuck answering emails, sitting in zoom meetings, and chasing building codes and material specs. While Motif gives architects their time back, we created a brand system that invites them back to the tangible world, celebrating what inspired them to design buildings in the first place. The first idea, scribbled in their sketchbook, polished to precision. Everything in its place. Pushing the rules, defying gravity. The anticipation of breaking ground. The pride of walking through the doors for the first time. <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/68344ac96e3e7953a020237bb0c9c40eb77d81d114774175ee4fcfe75698a018/Motif_Social_IG-Story_iPhone_18001-5_100526_16x9-01.gif" data-mid="252931661" border="0" src="https://freight.cargo.site/w/1000/i/68344ac96e3e7953a020237bb0c9c40eb77d81d114774175ee4fcfe75698a018/Motif_Social_IG-Story_iPhone_18001-5_100526_16x9-01.gif" /><img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/9a36303681b181a7ffa9bfe3a2a925bf5291bc55f8a1c504f162ab5df0c91d79/Motif_YT_iPad_100626_16x9.jpg" data-mid="252948947" border="0" src="https://freight.cargo.site/w/1000/i/9a36303681b181a7ffa9bfe3a2a925bf5291bc55f8a1c504f162ab5df0c91d79/Motif_YT_iPad_100626_16x9.jpg" /> We took inspiration from the architect’s space. When you walk through a studio, you see all the layers of the creative process and the intricate steps that go into designing a space. There are sketches, material libraries, and review boards. Intricately crafted models. Iconic books. This is the feeling we wanted to capture in the system. Not just the technical 3D modeling software. The entire design process – from thought to built, and the irreplaceable human presence along the way. <img width="2811" height="1581" width_o="2811" height_o="1581" data-src="https://freight.cargo.site/t/original/i/748bafdf75f7ebed841945bb257f86df669c62b4d2cc4dc7908aa9edcecba1f5/Motif_Email_iPhone-5_080426_16x9.jpg" data-mid="252512048" border="0" src="https://freight.cargo.site/w/1000/i/748bafdf75f7ebed841945bb257f86df669c62b4d2cc4dc7908aa9edcecba1f5/Motif_Email_iPhone-5_080426_16x9.jpg" /><img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/984f9c9f68bfd82a4d1cfafc562e18b28dbe6a3dadf40de1f8ec1a09033dd1ae/Motif_Backpack_SNM_100626.jpg" data-mid="252958057" border="0" src="https://freight.cargo.site/w/1000/i/984f9c9f68bfd82a4d1cfafc562e18b28dbe6a3dadf40de1f8ec1a09033dd1ae/Motif_Backpack_SNM_100626.jpg" /><img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/15576d382426b043dc81a276986819450a1bf4bbf0b0a0ea80f9f238de14b5ed/Motif_Ad_AEC_Full-page_092526.jpg" data-mid="252952130" border="0" src="https://freight.cargo.site/w/1000/i/15576d382426b043dc81a276986819450a1bf4bbf0b0a0ea80f9f238de14b5ed/Motif_Ad_AEC_Full-page_092526.jpg" /><img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/f234c68f55a1a1d02965574f1441342af69bf6dd8b5def43f132b3142cec8481/Motif_Website_MacBook-9-AI_100626_16x9.jpg" data-mid="252958099" border="0" src="https://freight.cargo.site/w/1000/i/f234c68f55a1a1d02965574f1441342af69bf6dd8b5def43f132b3142cec8481/Motif_Website_MacBook-9-AI_100626_16x9.jpg" /> Brand strategy and design, website, video and launch creative.Role: Creative + Art Direction Agency: Squero Animation: Very True Story Illustration: Fried Cactus Studio https://annasorkina.com/Breezy-AI-for-real-estate Thu, 21 May 2026 00:06:38 +0000 annasorkina https://annasorkina.com/Breezy-AI-for-real-estate Most brand projects start with a blank slate. Breezy AI had the opposite problem. Hundreds of pages of guidelines, a half-built website, agency work stacked on agency work – and no idea how to translate it all into actual creative to go live in a few short weeks. <img width="3376" height="2532" width_o="3376" height_o="2532" data-src="https://freight.cargo.site/t/original/i/effcedee297e243d9c720a408757d87bb970cd1e012ebbca85e24b51356a83c8/Breezy_Hero_Mobile.png" data-mid="248628076" border="0" src="https://freight.cargo.site/w/1000/i/effcedee297e243d9c720a408757d87bb970cd1e012ebbca85e24b51356a83c8/Breezy_Hero_Mobile.png" /> Audience insight Real estate agents aren’t “techy.” (Their words.) They’re people-people. They’re entrepreneurs. They work hard AF – for free – until they actually close the deal. They love the freedom of working on their own terms. The reality? They work around the clock, doing busywork that should have been automated ages ago.Fact: agents don’t need more tools. They need a system that works the way they do. The one thing that takes all the time-sucking admin off their plate and keeps up with them as they juggle client calls between showings and have lunch in the car ...again. <img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/13011b88613ad841ebc59454e68b2bc07067ae5b84ace1c720ed0d69b51e9af1/Breezy_Social_Behind-the-build_060226.jpg" data-mid="249026655" border="0" src="https://freight.cargo.site/w/1000/i/13011b88613ad841ebc59454e68b2bc07067ae5b84ace1c720ed0d69b51e9af1/Breezy_Social_Behind-the-build_060226.jpg" /><img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/c0affb56ca37a751b9ef0abdeac5a82712eb7ae416f3817b9d66537248dc3416/Breezy_About-us_Desktop_sRGB_1920x12802x.jpg" data-mid="248628757" border="0" src="https://freight.cargo.site/w/1000/i/c0affb56ca37a751b9ef0abdeac5a82712eb7ae416f3817b9d66537248dc3416/Breezy_About-us_Desktop_sRGB_1920x12802x.jpg" /> <img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/a6aced0024d70a76e48916e960134d39112fffe5d6c44d25692224a1d19a70a9/Breezy_Social_Real-talk_060126.jpg" data-mid="249026654" border="0" src="https://freight.cargo.site/w/1000/i/a6aced0024d70a76e48916e960134d39112fffe5d6c44d25692224a1d19a70a9/Breezy_Social_Real-talk_060126.jpg" />. &nbsp; &nbsp; Brand strategy, website, social and launch creativeSquero Studio https://annasorkina.com/Google-Wifi-launch Wed, 12 Oct 2022 08:36:18 +0000 annasorkina https://annasorkina.com/Google-Wifi-launch Google products are designed to be helpful, but also seamlessly blend into the background of home, putting the user first. Our photography for launching Google Wifi showed vignettes of our users’ everyday lives as well as how the device itself complements the aesthetic of any home.&nbsp; <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f448a4bc63e484ae1e500416ab01d176a93215d3bb3916a3b511103a4862e98d/Suburban_Kids_Table_Valens_FS_0578.jpg" data-mid="155572256" border="0" src="https://freight.cargo.site/w/1000/i/f448a4bc63e484ae1e500416ab01d176a93215d3bb3916a3b511103a4862e98d/Suburban_Kids_Table_Valens_FS_0578.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d31c56b7a36320aba15e99632c60996fe56656e2168e8a32bbd8a2f8655f686c/image_wifi2R_19_7777_0303_28_Snow_Close_up_0022_R03_1920x1280.png" data-mid="155572261" border="0" src="https://freight.cargo.site/w/1000/i/d31c56b7a36320aba15e99632c60996fe56656e2168e8a32bbd8a2f8655f686c/image_wifi2R_19_7777_0303_28_Snow_Close_up_0022_R03_1920x1280.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9b2656affae9b168db2e03d4edee944d5a725bc1e2d0e4d7628f774808db6ce9/image_wifi2R_19_7777_0303_24_Suburban_Modern_Family_0220_R01_1920x1280.png" data-mid="155572275" border="0" src="https://freight.cargo.site/w/1000/i/9b2656affae9b168db2e03d4edee944d5a725bc1e2d0e4d7628f774808db6ce9/image_wifi2R_19_7777_0303_24_Suburban_Modern_Family_0220_R01_1920x1280.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2f40ab8066465f97a8f330d655bff86646aad48aa4ff271fd89b88e9bdb722cd/image_wifi2_19_7777_0303_13_Lifestyle_Pink_Close-up_0160_R04_1920x1280.png" data-mid="155572259" border="0" src="https://freight.cargo.site/w/1000/i/2f40ab8066465f97a8f330d655bff86646aad48aa4ff271fd89b88e9bdb722cd/image_wifi2_19_7777_0303_13_Lifestyle_Pink_Close-up_0160_R04_1920x1280.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6aad54cacc016c7b8be1d55299ba20d21f4ca5425b333a2e6e2e471d3903d631/image_wifi2_19_7777_0303_06_Shelf_Sand_MW_0040_R03_1920x1280.png" data-mid="155572278" border="0" src="https://freight.cargo.site/w/1000/i/6aad54cacc016c7b8be1d55299ba20d21f4ca5425b333a2e6e2e471d3903d631/image_wifi2_19_7777_0303_06_Shelf_Sand_MW_0040_R03_1920x1280.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2b8c16c5911cfef1c5def1444dc4fc67b532e6c11871c327e6a0d2875db0493e/image_wifi2_19_7777_0303_38_Suburban_Modern_Dad_Child_Wifi_Pause_FS_0119_R02_1920x1280.png" data-mid="155572267" border="0" src="https://freight.cargo.site/w/1000/i/2b8c16c5911cfef1c5def1444dc4fc67b532e6c11871c327e6a0d2875db0493e/image_wifi2_19_7777_0303_38_Suburban_Modern_Dad_Child_Wifi_Pause_FS_0119_R02_1920x1280.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/772dc901430b12dac231a198b004c8f175cbd8e5edc3acf0a608fbd529af067f/image_wifi2_19_7777_0303_19_Lifestyle_Suburban_Modern_Woman_Office_0381_R03_1920x1280.png" data-mid="155572260" border="0" src="https://freight.cargo.site/w/1000/i/772dc901430b12dac231a198b004c8f175cbd8e5edc3acf0a608fbd529af067f/image_wifi2_19_7777_0303_19_Lifestyle_Suburban_Modern_Woman_Office_0381_R03_1920x1280.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0807a0843328cab14c1c944cfae1ea6098a48b222cdad7e98f702503ecd77e8b/image_wifi2_19_7777_0303_14_Snow_Master_R02_1920x1280.png" data-mid="155572272" border="0" src="https://freight.cargo.site/w/1000/i/0807a0843328cab14c1c944cfae1ea6098a48b222cdad7e98f702503ecd77e8b/image_wifi2_19_7777_0303_14_Snow_Master_R02_1920x1280.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7bf510053b7477e08fa09ca4e77ee77f3299144d6efbe41d4791e57b0d374109/image_wifi2R_19_7777_0303_22_Lifestyle_Urban_Flat_Mom_Child_0071_R03_1920x1280.png" data-mid="155572274" border="0" src="https://freight.cargo.site/w/1000/i/7bf510053b7477e08fa09ca4e77ee77f3299144d6efbe41d4791e57b0d374109/image_wifi2R_19_7777_0303_22_Lifestyle_Urban_Flat_Mom_Child_0071_R03_1920x1280.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/18793e40fe326c65c99e6e5da3c8143e09bb40f3418cb3d6ae00b997256842fa/image_wifi2_19_7777_0303_42_46079_European_Family_Breakfast_Wifi_Pause_FS_0225_R5_1920x1280.png" data-mid="155572268" border="0" src="https://freight.cargo.site/w/1000/i/18793e40fe326c65c99e6e5da3c8143e09bb40f3418cb3d6ae00b997256842fa/image_wifi2_19_7777_0303_42_46079_European_Family_Breakfast_Wifi_Pause_FS_0225_R5_1920x1280.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a531373b639f591a0d8b08a47f4021fac599be743ceaeeae52d45a5ddf185c1f/image_wifi2_NCI_19_7777_0303_41_Urban_Flat_Kitchen_Medium_Context_0083_R03_1920x1280.png" data-mid="155572269" border="0" src="https://freight.cargo.site/w/1000/i/a531373b639f591a0d8b08a47f4021fac599be743ceaeeae52d45a5ddf185c1f/image_wifi2_NCI_19_7777_0303_41_Urban_Flat_Kitchen_Medium_Context_0083_R03_1920x1280.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/82c4454d73f104904f753580ea5daf1b6a9b49474074fe596a9cd92d3161bb4d/image_wifi2R_19_7777_0303_35_Suburban_Kids_Living_Room_FS_0023_R03_1920x1280.png" data-mid="155572279" border="0" 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src="https://freight.cargo.site/w/1000/i/a22fe875836df421cf6f9296305f185df9d9a19ec0864273108d0acf3acb3c1f/image_wifi2R_19_7777_0303_03_Lifestyle_Close-up_Alt_1_0098_R03_1920x1280.png" /> Role: Creative Lead, Brand ExpressionPhotography:&nbsp;Matthew Williams https://annasorkina.com/Yohana-launch-and-expansion Wed, 12 Oct 2022 02:11:03 +0000 annasorkina https://annasorkina.com/Yohana-launch-and-expansion Yohana is an AI-powered personal assistant for the modern family. <img width="792" height="639" width_o="792" height_o="639" data-src="https://freight.cargo.site/t/original/i/3c2a772d7a85fcee14130771c274eb02b7cf8df789c84a9a91f2aadd5d97265f/Illustration_MB_Juggling-a-Lot-02_v01.gif" data-mid="155869197" border="0" data-scale="51" src="https://freight.cargo.site/w/792/i/3c2a772d7a85fcee14130771c274eb02b7cf8df789c84a9a91f2aadd5d97265f/Illustration_MB_Juggling-a-Lot-02_v01.gif" /> I joined Panasonic to help launch Yohana, whose first product aimed to forge a new category in the wellbeing space. With the world already saturated with wellness apps and virtual assistants, we examined why modern families were more overwhelmed and burned out than ever. If the cognitive load of balancing a career, a home, family and friends wasn’t enough, the pressure to make time for wellness and self care just became another task on their neverending to-do list. <img width="3376" height="1899" width_o="3376" height_o="1899" data-src="https://freight.cargo.site/t/original/i/dbb20b270af20bcc50c87af31fdc1f027a7dae21dc16a2640b22a94aee1f8bfe/Yo-App-022x.jpg" data-mid="155863847" border="0" src="https://freight.cargo.site/w/1000/i/dbb20b270af20bcc50c87af31fdc1f027a7dae21dc16a2640b22a94aee1f8bfe/Yo-App-022x.jpg" /> In 2021, Yohana introduced a new membership service that combines AI and technology with real humans who can actually relieve some of the invisible labor that falls primarily on moms as heads of their households. The Yohana app meets our millennial audience where they are – allowing them to chat, manage their to-do lists and delegate tasks to their assistant. <img width="720" height="1080" width_o="720" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c3076f94b53095ae3f2466c66b8f9b16ae1f520618f73259177d94fdade98aaa/Yohana_App-demo_Chat-your-Yo-Assistant_v01_720x1080.gif" data-mid="155866710" border="0" src="https://freight.cargo.site/w/720/i/c3076f94b53095ae3f2466c66b8f9b16ae1f520618f73259177d94fdade98aaa/Yohana_App-demo_Chat-your-Yo-Assistant_v01_720x1080.gif" /> <img width="720" height="1080" width_o="720" height_o="1080" data-src="https://freight.cargo.site/t/original/i/24d314decf1ae7533cacce98faeccfa7f549b2011380b40059340f92b9971313/Yohana_App-demo_To-do-detail_Bday_v1_720x1080.gif" data-mid="155866374" border="0" src="https://freight.cargo.site/w/720/i/24d314decf1ae7533cacce98faeccfa7f549b2011380b40059340f92b9971313/Yohana_App-demo_To-do-detail_Bday_v1_720x1080.gif" /> <img width="720" height="1080" width_o="720" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88922facf6db7cb805d40eff773ef7a61de0e9370c618f7d231c9871b432af91/Yohana_App-demo_To-do_Proposal-Roofing_v1_720x1080.gif" data-mid="155866373" border="0" src="https://freight.cargo.site/w/720/i/88922facf6db7cb805d40eff773ef7a61de0e9370c618f7d231c9871b432af91/Yohana_App-demo_To-do_Proposal-Roofing_v1_720x1080.gif" /> On the other end of the app, is a real live human who gets to know the member’s family. Their likes, dislikes, their kids’ favorite colors and sizes. And over time, the member can easily hand off to-dos, trusting the assistant to act as their proxy in the daily tasks that eat up so much time. With Yohana, members can find balance and have time for what matters most. <img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/190d182518d551f1a48450f34444231bb08b3a5689b76e3df1e53c6d3291e298/Yo_Home2x.png" data-mid="155869748" border="0" src="https://freight.cargo.site/w/1000/i/190d182518d551f1a48450f34444231bb08b3a5689b76e3df1e53c6d3291e298/Yo_Home2x.png" /> <img width="1640" height="7600" width_o="1640" height_o="7600" data-src="https://freight.cargo.site/t/original/i/4b22c215bc90076190028f437548350867ea638d967faff76478b64e2cc2c998/Yo_Home_sRGB_1640.png" data-mid="155872535" border="0" src="https://freight.cargo.site/w/1000/i/4b22c215bc90076190028f437548350867ea638d967faff76478b64e2cc2c998/Yo_Home_sRGB_1640.png" /> <img width="1640" height="7010" width_o="1640" height_o="7010" data-src="https://freight.cargo.site/t/original/i/7f01a06c51600955a04a235d4d37f9d989e867724cb4dabe7b879b60081e139d/Yo_HIW_sRGB_1640.png" data-mid="155873813" border="0" src="https://freight.cargo.site/w/1000/i/7f01a06c51600955a04a235d4d37f9d989e867724cb4dabe7b879b60081e139d/Yo_HIW_sRGB_1640.png" /> <img width="1640" height="6996" width_o="1640" height_o="6996" data-src="https://freight.cargo.site/t/original/i/d75c911919f2a14d3969df26bb5c33f4e2de28373d1e943d1e0185ac7de17099/Yo_YA_sRGB_1640.png" data-mid="155873302" border="0" src="https://freight.cargo.site/w/1000/i/d75c911919f2a14d3969df26bb5c33f4e2de28373d1e943d1e0185ac7de17099/Yo_YA_sRGB_1640.png" /> <img width="1640" height="6546" width_o="1640" height_o="6546" data-src="https://freight.cargo.site/t/original/i/762c3baaa017b57bcadfbe41b9fd4c4c5ecf3440db0db3ddc5c2723fec7b6ab7/Yo_WWMI_sRGB_1640.png" data-mid="155873303" border="0" src="https://freight.cargo.site/w/1000/i/762c3baaa017b57bcadfbe41b9fd4c4c5ecf3440db0db3ddc5c2723fec7b6ab7/Yo_WWMI_sRGB_1640.png" /> Our company launch event in 2021 brought our employees from 38 cities together for the first time at our Palo Alto office. <img width="2496" height="1441" width_o="2496" height_o="1441" data-src="https://freight.cargo.site/t/original/i/a73b4438ca9d62f6cb426e9c3abbf8501086327a25c421aa560ef79ecca83c6d/Yo_Launch-013x.jpg" data-mid="155875648" border="0" src="https://freight.cargo.site/w/1000/i/a73b4438ca9d62f6cb426e9c3abbf8501086327a25c421aa560ef79ecca83c6d/Yo_Launch-013x.jpg" /> <img width="2496" height="1441" width_o="2496" height_o="1441" data-src="https://freight.cargo.site/t/original/i/a3bac7f649c59a220828498c60bf5cd84b7ddea049b1ae21a46141742c519bfb/Yo_Launch-023x.jpg" data-mid="155875650" border="0" src="https://freight.cargo.site/w/1000/i/a3bac7f649c59a220828498c60bf5cd84b7ddea049b1ae21a46141742c519bfb/Yo_Launch-023x.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/5aae5299cfc3d748f3f876dc45845cdd663b73ba90830ecd8c51d181a325ae0e/Yohana_Launch-Day-2021-88.jpg" data-mid="155752607" border="0" src="https://freight.cargo.site/w/1000/i/5aae5299cfc3d748f3f876dc45845cdd663b73ba90830ecd8c51d181a325ae0e/Yohana_Launch-Day-2021-88.jpg" /> Since launch, our efforts have been geared towards awareness and growth as we expanded from our launch market in Seattle to US national availability and Japan. <img width="3376" height="1560" width_o="3376" height_o="1560" data-src="https://freight.cargo.site/t/original/i/f0805f84afc49d5777493461c7e9c8ee682e415428cd9365f44c6e4742388656/Yo_OOH-012x.jpg" data-mid="155863743" border="0" src="https://freight.cargo.site/w/1000/i/f0805f84afc49d5777493461c7e9c8ee682e415428cd9365f44c6e4742388656/Yo_OOH-012x.jpg" /><img width="3476" height="842" width_o="3476" height_o="842" data-src="https://freight.cargo.site/t/original/i/ac84da032c46ecd4bd452954e21a5d6a470a97d2d9e3b1e95325383882fa7ba5/Screen-Shot-2022-10-14-at-3.04.50-PM.png" data-mid="155874633" border="0" src="https://freight.cargo.site/w/1000/i/ac84da032c46ecd4bd452954e21a5d6a470a97d2d9e3b1e95325383882fa7ba5/Screen-Shot-2022-10-14-at-3.04.50-PM.png" /> Life with Yohana&nbsp;– a candid glimpse into the daily lives of our members. <img width="3472" height="1904" width_o="3472" height_o="1904" data-src="https://freight.cargo.site/t/original/i/2c8ecd17870f0b3167e627e3ca97766d46faf3684a6bae3ac35aacf6976f51a8/Screen-Shot-2022-10-14-at-2.45.33-PM.png" data-mid="155874075" border="0" src="https://freight.cargo.site/w/1000/i/2c8ecd17870f0b3167e627e3ca97766d46faf3684a6bae3ac35aacf6976f51a8/Screen-Shot-2022-10-14-at-2.45.33-PM.png" /><img width="3470" height="1900" width_o="3470" height_o="1900" data-src="https://freight.cargo.site/t/original/i/95916f401094028337b93ad93a692e9453d73cee2f9a5895f1fd1f8d720ba7a4/Screen-Shot-2022-10-14-at-2.46.29-PM.png" data-mid="155874076" border="0" src="https://freight.cargo.site/w/1000/i/95916f401094028337b93ad93a692e9453d73cee2f9a5895f1fd1f8d720ba7a4/Screen-Shot-2022-10-14-at-2.46.29-PM.png" /> Role: Head of Brand + Creative Director Hero videos: Farm League x Emily Maye Illustration: Matt Blease Photography: Matthew Williams, Gentl&amp;Hyers https://annasorkina.com/Google-Nest-Hub-launch Wed, 12 Oct 2022 09:01:29 +0000 annasorkina https://annasorkina.com/Google-Nest-Hub-launch The Google Nest Hub introduced wellbeing features like sleep sensing that invited the user to place this product at their bedside. Our photography illustrated that this device can humbly and seamlessly complement any user’s beautifully designed sancturary, and help enable a more restful sleep routine. <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b589f6902d0f55c92670a36777b378d638635a779a0a62840164c5e386b80614/19_0403_0379_10_Elaine_Sage_Bedroom_Side_Table_1437_R05_1920x1440.png" data-mid="155574939" border="0" src="https://freight.cargo.site/w/1000/i/b589f6902d0f55c92670a36777b378d638635a779a0a62840164c5e386b80614/19_0403_0379_10_Elaine_Sage_Bedroom_Side_Table_1437_R05_1920x1440.png" /><img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0eea80632d7b7ede3d4ea380e073362e097c3347c085581cbe4b606d5ed241ea/19_0403_0379_12_Elaine_Anthracite_Bedroom_Side_Table_0015_R05_1920x1440.jpg" data-mid="155574941" border="0" src="https://freight.cargo.site/w/1000/i/0eea80632d7b7ede3d4ea380e073362e097c3347c085581cbe4b606d5ed241ea/19_0403_0379_12_Elaine_Anthracite_Bedroom_Side_Table_0015_R05_1920x1440.jpg" /><img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d18d528002c0a714241300c7adedbdd37825b2d31155cb270c498eb2ce5f1045/19_0403_0379_09_Elaine_Sand_Bedroom_Side_Table_1296_R05_1920x1440.png" data-mid="155574938" border="0" src="https://freight.cargo.site/w/1000/i/d18d528002c0a714241300c7adedbdd37825b2d31155cb270c498eb2ce5f1045/19_0403_0379_09_Elaine_Sand_Bedroom_Side_Table_1296_R05_1920x1440.png" /><img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/19cee35b38e1ef342dff8dc6e7c317312dd27904c163ba110e5726b00b59518f/19_0403_0379_11_Elaine_RockCandy_BoB_R05_1920x1440.png" data-mid="155574940" border="0" src="https://freight.cargo.site/w/1000/i/19cee35b38e1ef342dff8dc6e7c317312dd27904c163ba110e5726b00b59518f/19_0403_0379_11_Elaine_RockCandy_BoB_R05_1920x1440.png" /><img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b16c741dc4524ef80b7df63ecf22af00579580fe21ce7989731781b62c9f2f9e/19_0403_0379_08_Elaine_Blue_Bedroom_Side_Table_1864_R05_1920x1440.png" data-mid="155574937" border="0" src="https://freight.cargo.site/w/1000/i/b16c741dc4524ef80b7df63ecf22af00579580fe21ce7989731781b62c9f2f9e/19_0403_0379_08_Elaine_Blue_Bedroom_Side_Table_1864_R05_1920x1440.png" /> Role: Creative Lead, Brand ExpressionPhotography: Matthew Williams https://annasorkina.com/BUILD-by-Tony-Fadell Wed, 12 Oct 2022 05:59:43 +0000 annasorkina https://annasorkina.com/BUILD-by-Tony-Fadell Tony Fadell – legend creator of the iPod, iPhone and co-founder of Nest – had invaluable advice to share with the countless people he inspired. He captured it all in Build. We built a website to promote its launch, tell his story, and announce the Build Climate Fund he founded alongside the book. <img width="5060" height="3377" width_o="5060" height_o="3377" data-src="https://freight.cargo.site/t/original/i/25f60c2fa1cbd3e7bfab811520d003f16d626c2d0540909590fb75c07c67730e/Build_Home_Desktop.jpg" data-mid="155571608" border="0" src="https://freight.cargo.site/w/1000/i/25f60c2fa1cbd3e7bfab811520d003f16d626c2d0540909590fb75c07c67730e/Build_Home_Desktop.jpg" /> <img width="1640" height="4822" width_o="1640" height_o="4822" data-src="https://freight.cargo.site/t/original/i/5bbfa4386bd85a0538f0be9a57937c1820f386ede1e9f81c26d996bb8b2ba97b/BUILD_Home_Desktop.png" data-mid="155882780" border="0" src="https://freight.cargo.site/w/1000/i/5bbfa4386bd85a0538f0be9a57937c1820f386ede1e9f81c26d996bb8b2ba97b/BUILD_Home_Desktop.png" /> <img width="1640" height="9281" width_o="1640" height_o="9281" data-src="https://freight.cargo.site/t/original/i/dd31ccf62b77780e17ac6193653ef7a4af2afee603a6817dc7f664bb5a1b83f3/BUILD_Book_Desktop.png" data-mid="155882778" border="0" src="https://freight.cargo.site/w/1000/i/dd31ccf62b77780e17ac6193653ef7a4af2afee603a6817dc7f664bb5a1b83f3/BUILD_Book_Desktop.png" /> <img width="1640" height="10547" width_o="1640" height_o="10547" data-src="https://freight.cargo.site/t/original/i/193b874331d4979f76e041773a82027ec9df2ff843adfe90441bc6fd3102e83d/BUILD_Story.png" data-mid="155882782" border="0" src="https://freight.cargo.site/w/1000/i/193b874331d4979f76e041773a82027ec9df2ff843adfe90441bc6fd3102e83d/BUILD_Story.png" /> <img width="1640" height="6569" width_o="1640" height_o="6569" data-src="https://freight.cargo.site/t/original/i/1b426d8744ec033901acba864a8a05428a93ff73b5cab4a5b9efc2225b61e9bb/BUILD_Fund_Desktop.png" data-mid="155882779" border="0" src="https://freight.cargo.site/w/1000/i/1b426d8744ec033901acba864a8a05428a93ff73b5cab4a5b9efc2225b61e9bb/BUILD_Fund_Desktop.png" /> <img width="4320" height="4200" width_o="4320" height_o="4200" data-src="https://freight.cargo.site/t/original/i/4622f03586268779287f588f4a68a27946bd40f059dee72d6760008161c1b81e/M3-Look-inside.png" data-mid="155882266" border="0" src="https://freight.cargo.site/w/1000/i/4622f03586268779287f588f4a68a27946bd40f059dee72d6760008161c1b81e/M3-Look-inside.png" /><img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/945a028563ca3a814b224aebc27e83694eac6dfcd4050063275f521dbdd4a9c8/BUILD_CN_3-4_sRGB.jpg" data-mid="155882673" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/945a028563ca3a814b224aebc27e83694eac6dfcd4050063275f521dbdd4a9c8/BUILD_CN_3-4_sRGB.jpg" /> Role: website design, marketing, book localizationBuild was&nbsp;designed by Matteo Vianello and written by Dina Lovinsky. https://annasorkina.com/Stadia-campaigns Wed, 12 Oct 2022 08:53:03 +0000 annasorkina https://annasorkina.com/Stadia-campaigns Stadia challenged the gaming industry with its membership based streaming service that allowed gamers to forget about expensive consoles and play anywhere on devices they already have. Role: Creative, Art Direction Agency: Omelet Director: Abteen Bagheri Role: Creative, Art Direction Agency: Omelet https://annasorkina.com/Oura-brand-book Tue, 02 Jun 2026 19:29:24 +0000 annasorkina https://annasorkina.com/Oura-brand-book Oura had built a beautiful brand. Pristine, elevated, precise. Its 10-year anniversary invited a new era of growth. From online only to real-world retail – just the beginning. The aesthetic was solid, but the brand needed more. A vision. A purpose. A voice. We helped define Oura’s ethos and substance it in a new brand book, energizing the clean design language and making it human. <img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/b351478be145e64f2aab2e212cfaed2e185c6a4e758427c92d759073124bf236/Oura_BB_Spreads-01_9x6H_Cropped-Right_3840x2560.jpg" data-mid="249030516" border="0" src="https://freight.cargo.site/w/1000/i/b351478be145e64f2aab2e212cfaed2e185c6a4e758427c92d759073124bf236/Oura_BB_Spreads-01_9x6H_Cropped-Right_3840x2560.jpg" /><img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d56772e18233e61ff4346cdf321c259a857782a7d1a38c2b5ff9f2bf1a8f7c6e/Oura_BB_Section1-01_9x6H.jpg" data-mid="249029958" border="0" src="https://freight.cargo.site/w/1000/i/d56772e18233e61ff4346cdf321c259a857782a7d1a38c2b5ff9f2bf1a8f7c6e/Oura_BB_Section1-01_9x6H.jpg" /><img width="3456" height="1944" width_o="3456" height_o="1944" data-src="https://freight.cargo.site/t/original/i/91a51bfff8702971fd5c751ed1e662b524f8b2a62ab5c771b0acf4949c4388aa/Tablet_Values.jpg" data-mid="249030269" border="0" src="https://freight.cargo.site/w/1000/i/91a51bfff8702971fd5c751ed1e662b524f8b2a62ab5c771b0acf4949c4388aa/Tablet_Values.jpg" /> &nbsp;&nbsp;&nbsp; Brand book website and printed edition, retail launch packagingSquero Studio https://annasorkina.com/Nest-brand-and-art-direction Wed, 12 Oct 2022 20:18:50 +0000 annasorkina https://annasorkina.com/Nest-brand-and-art-direction At Nest, we reinvented unloved things. We reimagined dusty utilitarian gadgets like thermostats and smoke alarms, transforming them into covetable objects for the home. Designed to fit harmoniously with the home, we captured their seamless presence in our users’ daily lives. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/cd0d9d603eddc24241fb76364e4bef397375af49bce3819812407dcd5a917acb/image_Hello_B23334x33F_01_0134_v4_1920x1280_sRGB.png" data-mid="155880168" border="0" src="https://freight.cargo.site/w/1000/i/cd0d9d603eddc24241fb76364e4bef397375af49bce3819812407dcd5a917acb/image_Hello_B23334x33F_01_0134_v4_1920x1280_sRGB.png" /><img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5b4799e8f1aaa5f1748741de0684e0861f663bb2305f2bf22f8d5e840cf7d288/image_NCIQ_3Q_single_v01_1920x1920_sRGB.png" data-mid="155880269" border="0" src="https://freight.cargo.site/w/1000/i/5b4799e8f1aaa5f1748741de0684e0861f663bb2305f2bf22f8d5e840cf7d288/image_NCIQ_3Q_single_v01_1920x1920_sRGB.png" /><img width="1920" height="1371" width_o="1920" 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data-src="https://freight.cargo.site/t/original/i/4e584b6a013be2352bb83a8096e9854ae798e228e0b35966ccfaaf06b1c891b5/European_Reading_Corner_Kids_Valens_0125.jpg" data-mid="155880413" border="0" src="https://freight.cargo.site/w/1000/i/4e584b6a013be2352bb83a8096e9854ae798e228e0b35966ccfaaf06b1c891b5/European_Reading_Corner_Kids_Valens_0125.jpg" /> Role: Creative Lead / ADPhotography: Matthew Williams